OWL Midlands Roadshow 2022

The OWL Midlands Roadshow has now concluded.


New Hall, Sutton Coldfield, West Midlands

6-7 July 2022

Only qualified individuals are allowed to register as fleet, transport managers, operational managers in the public sector and contracting organisations.  

Other industry suppliers pay a rate of £350 for the overnight and dinner package.

To exhibit at OWL Midlands 2021, please, contact Jason Pidgeon or call him on 07734 678510.


6 July, 2022

14:00 – 17:00 Exhibitor set up.

18:00 – 19:00: Drinks reception – Sponsored by Dennis Eagle.

19:00 – 22:00: Networking dinner hosted by Barry Sheerman MP, Chairman OWL and the Westminster Commission for Road Air Quality.

7 July, 2022

07:00 – 08:00: Exhibitor set up.

08:00 – 09:00: Registration, coffee and exhibition viewing.

09:00 – 09:10: Welcome and introduction on behalf of CIWM England – Adam Read, CIWM Immediate Past President and Trustee, Director of External Affairs, SUEZ UK [CONFIRMED]

09:10 – 09:20: Welcome and introduction on behalf of OWL – Barry Sheerman MP for Huddersfield, Chairman of OWL [CONFIRMED]

09:20 – 09:40: What is the purpose of OWL? / OWL Clean Air Project update – Jason Airey, MD, CMS SupaTrak [CONFIRMED]

  • Learn how to integrate the equipment and services of all the OWL partners into one common platform. 
  • Discover how transition technologies and long-term vehicle energy solutions can work for your organisation. 
  • Find out how OWL and the Westminster Commission for Road Air Quality can help you reach zero emissions at point-of-use and become carbon negative. 

09:40 – 10:00: Keynote: H2GVMids: Hydrogen logistics for the MidlandsProfessor Martin Freer, Head of Nuclear Physics, Director of the Birmingham Energy Institute and the Birmingham Centre for Nuclear Education and Research, The University of Birmingham [CONFIRMED]

  • Hear about a 44-tonne hydrogen HGV design, including a detailed analysis of the fuel requirements and fuel efficiency.
  • Discover a plan for the optimal distribution of hydrogen refuelling stations, capacity requirements, and a method for hydrogen generation with both on-and off-site options.
  • Learn about evaluating the skills required to support a hydrogen freight programme.

10:00 – 11:00: OWL Live outdoor vehicle and equipment demonstrations

  • Learn how the latest vehicle technology can benefit your operation during live demonstrations.
  • Find out what solutions you can implement to reduce emissions and save fuel.
  • Discover how driver behaviour management software can optimise fleet performance and efficiency.

11:00 – 11:30: Break and exhibition viewing

11:30 – 11:50: Making Diesel History: deploying a nationwide hydrogen refuelling infrastructure – Brendan Bilton, Co-Founder & Chief Technology Officer for Element 2 [CONFIRMED]

  • Learn how hydrogen can accelerate a zero-emission transport fleet.
  • Find out how to develop fuel security for the future.
  • Discover how to become a world leader in hydrogen infrastructure.

11:50 – 12:10: Wates Group – fleet electrification and driver safety – Arend Mouton, Group Fleet Manager, Wates Group [CONFIRMED]

  • Discuss the challenges faced by the fleet industry to enable a workable transition to electric vehicles.
  • Discover what we need in terms of infrastructure to make this a reality.
  • Focus on driver safety and what can we do to support our drivers and improve the driving culture.

12:10 – 12:30: Bristol – Adopting technology to achieve innovation in a changing world Iain Fortune, Fleet Manager, Bristol Waste/ Jason Eldridge, Operations Director, Bristol Waste [CONFIRMED]

  • Discover how working close to the operation can lead to vulnerability of being in a status quo and having significant gaps to catch up with innovative operators.
  • Learn what innovation is available by scanning trends to expect and manage disruption.
  • Find out how to commit to adopting changes by listening to others experiences confidently.
  • Discover how to reduce harm to local environments by innovating alternative fuels into front line operations.
  • Learn how to use technology to improve performance. Discover the importance of the relationship with your fleet/technology suppliers.

12:30 – 13:00: Break and exhibition viewing

13:00 – 13:20: Monmouthshire County Council’s digital transition into a paid garden waste serviceDewi Lane, Depot Operations Manager, Monmouthshire County Council [CONFIRMED]

  • Learn how digital solutions can streamline paid services.
  • Find out how digital solutions can reduce costs.
  • Discover how digital solutions can improve crews working conditions.

13:20 – 13:40: Moving to hydrogen vehicles – more than a fuel change – Trevor Nicoll, Assistant Director of Environment and Operations, St Helens Council [CONFIRMED]

  • Discover why St Helens was one of the first in the UK to make the switch to hydrogen.
  • Learn how St Helens will be implementing a green hydrogen infrastructure.
  • Find out how St Helens worked with suppliers from the waste industry to purchase a hydrogen waste collection solution that is fit-for-purpose for the Council’s requirements.

13:40 – 14:00: Question time: Propulsion and emissions reduction solutions, and your most urgent questions answered – Chaired by Ann-Marie Knegt, Creative Director, Visie Communications [CONFIRMED]

  • Adam Read, CIWM Immediate Past President and Trustee, Director External Affairs SUEZ UK 
  • Barry Sheerman MP, Chairman OWL  
  • Jason Airey, MD CMS SupaTrak
  • Mike Colborne, Resource Member Arch.Law
  • Arend Mouton, Group Fleet Manager Wates
  •  Ian Fortune, Fleet Manager, Bristol Waste
  • Jason Eldridge, Operations Director, Bristol Waste   
  • Dewi Lane, Depot Operations Manager, Monmouthshire County Council
  • Trevor Nicoll, Assistant Director of Environment and Operations, St Helens Council  

14:00: Close of conference – Adam Read, CIWM Immediate Past President and Trustee, Director of External Affairs, SUEZ UK [CONFIRMED]

14:00 – 15:00: Lunch and exhibition viewing